HT Localization Blog Anniversary! A Year of Language Translations for Real Life
HT Localization Blog
HT Localization Blog Anniversary! A Year of Language Translations for Real Life This month marks the first year anniversary of HT Localization’s Blog Series: Language Translations for Real Life - A series articulating multi-lingual influences on the modern life.    I can’t believe a year has passed since we started this series.   Some might say that… Heaven is where the police are British, the cooks are French, the mechanics German, the lovers Italian and it's all organised by the Swiss.  Hell is where the chefs are British, the mechanics French, the lover's Swiss, the police German and it's all organised by the Italians. I remember when we first decided to launch this blog series; we had been living in Spain for about 3 years, being recent expats to this foreign environment with my young family and newly found international friends, every day was a new adventure... 
HT Localization Presents Language Translations for Real Life: More Themes You Just Can’t Find the Words to Translate!
HT Localization Blog
Segment 23 – More Themes You Just Can’t Find the Words to Translate! In Segment 11, I wrote about my top 10 favorite difficult to translate themes.  Needless to say, I received lots of feedback, comments and more examples to share.  Thank you my readers for your support and suggestions.  So back by popular demand…a few more Themes You Just Can’t Find the Words to Translate...
HT Localization Presents Language Translations for Real Life: Read This Before You Go On Vacation This Summer!
HT Localization Blog
Segment 22 – Read This Before You Go On Vacation This Summer! With summer here, folks all over are preparing for their annual trek across the US, Europe Africa or Asia.  Last night, as I was having a tinto de verano, with my Spanish friend, who now lives in Lisbon, she says: Amiga, come visit us in Lisboa! Es muy preciosa. La gente are very nice, and they speak many languages there since they don’t translate any of the programs on TV; kids grow up hearing shows and movies and celebrities speaking in their native language.  So I asked her, can you speak Portuguese yet? Nope, only Spanish, but close enough…
HT Localization Presents Language Translations for Real Life: Do Multilingual People Have Split Personalities
HT Localization Blog
Segment 21 – Do Multilingual People Have Split Personalities: "Cuando tu hablas en inglés es como que no eres mi mami" Yes, I know you want to read more about localization and business, but since the season of summer, graduation, and kids wrapping up school is upon us, I want to discuss a slightly different language theme...people and language personalities.  ¡Hola Hombre! K’tal?  I was at my children’s school summer reception and saw one of my son’s little friend, when I loudly shouted to him with glee...
HT Localization Presents Language Translations for Real Life: Last Week My Laptop Died
HT Localization Blog
Segment 20 - Getting Back to Business for International Success – Last Week My Laptop Died Last week my laptop died. I woke up Friday morning, went to log on, and to my dismay, my trusty old laptop just could not fire up.  Don't get me wrong, my old faithful digital friend served me well, sticking with me through the years maintaining its American keyboard and U.S. configured digital formats...  
HT Localization Presents Language Translations for Real Life: Website Localization Done Right
HT Localization Blog
Segment 19 - Getting Back to Business for International Success – Website Localization: Done Right! In last week’s segment we discussed some good reasons why a company would want to go global and localize their content for a broader audience. While it may be easy to say that one should avoid this or that, or one should do this or that; it is just not always simple...
HT Localization Presents Language Translations for Real Life: Going Global - Website Localization
HT Localization Blog
Segment 18 - Getting Back to Business for International Success – Website Localization: Going Global “We are ready to go global" said the voice at the other end of the phone. This phrase is “music” to every localization agency’s ears (well, except the “Hello” part – that part would be tailored to the actual recipient of the call – in this case it is me)...
HT Localization Presents Language Translations for Real Life: To Tip or Not to Tip - Avoid an International Incident
HT Localization Blog
Segment 17 - To Tip or Not to Tip - Avoid an International Incident! In this segment, I want to explore a slightly different topic than the normal translation across borders topics discussed in this blog series. Oh don’t worry; I’ll continue to give professional advice and personal experiences relating to best practices in business and international topics in later blog posts. However today, I’d like to discuss the “art” or “faux pas” of tipping, while not exactly a topic of international business or globalization, attitudes about tipping are critical to most people who navigate around the world, albeit for personal or business travels...
HT Localization Presents Language Translations for Real Life: International Success - Chinese Markets Part 2
HT Localization Blog
Segment 16- Getting Back to Business for International Success - Chinese Markets Part 2    In the last segment, we began a discussion around the classic 4 P’s of product marketing to understand how Western businesses can more successfully expand their market share in the Chinese Markets?  We looked at the first two P’s: Product and Promotion. Two key take-aways were: 1. Do your homework. Know which languages your Chinese markets speak and read, and localize your product and marketing initiatives accordingly.  Focus on the local aspects and benefits of your product. 2. Understand the value of relationships within the Asian society, and leverage regional social media and blogging platforms – in the local language. Narrow in on local promotional platforms to disseminate information about your product. This segment, I'll continue with Pricing, Placement and Position as it relates to the global Chinese markets. But before we jump in, I want to share a little story...
HT Localization Presents Language Translations for Real Life: International Success - Chinese Markets
HT Localization Blog
Segment 15 - Getting Back to Business for International Success - Chinese Markets           On February 5th, I started receiving emails from business associates in Asia, stating that they would be unavailable from the 8th through the 18th.  A few days later, I started seeing commercials for Chinese cultural documentaries and specials on TV.   Later over that weekend, I was speaking with my mother and she said that she would be very busy in the upcoming weeks due to several Chinese banquets and parties over the period (she’s not Chinese either)…then it dawned on me, it’s the season for Chinese New Year...